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Tag: coca cola

COCA-COLA SUPER BOWL 2016: COMMERCIAL ANALYSED WITH SYD FIELD PARADIGM

Posted on May 9, 2023June 17, 2023 by Sonya

In another article (Here) we analysed the famous 1999 sci-fi movie by Wachowski brothers Matrix as a practical example of the Syd Field Paradigm. We have already said (Here) that it is a template of narrative structure born to write mainly screenplays. However, is has been said many times that this template, also called the…

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